About Us

Imrozia | Serene is a premium luxury clothing brand under the esteemed banner of Awais Fancy Embroidery & GNA Textile, proudly serving the Pakistani fashion and textile industry for over a decade. Renowned for exceptional craftsmanship, intricate detailing, and timeless elegance, Imrozia | Serene is dedicated to creating sophisticated Eastern wear for women who value tradition with a modern sensibility.

With a strong foundation in fine embroidery and textile excellence, the brand seamlessly blends heritage-inspired designs with contemporary fashion trends. Each collection is thoughtfully curated to cater to the evolving style needs of Eastern women, offering ensembles that are graceful, versatile, and effortlessly elegant.

Our Craftsmanship

Rooted in Pakistan’s rich cultural heritage, Imrozia | Serene draws inspiration from traditional aesthetics while embracing modern cuts, textures, and trends. This fusion allows us to create designs that honor classic elegance while resonating with today’s fashion-forward woman.

At the heart of our brand lie four core values:

• Quality – Premium fabrics and meticulous finishing

• Design – Thoughtfully crafted silhouettes with timeless appeal

• Innovation – Contemporary interpretations of traditional fashion

• Affordability – Luxury fashion made accessible

Our Promise

At Imrozia | Serene, we believe clothing is an expression of individuality and confidence. Each piece is designed with passion and precision, ensuring comfort, beauty, and durability. Our goal is to deliver luxury pret and embroidered fashion that our customers cherish and feel confident wearing.

We take pride in the joy our creations bring and hope you experience the same delight in wearing Imrozia | Serene as we do in crafting it.

Imrozia | Serene – Where Heritage Meets Contemporary Luxury.